Channel: Ad Council

Category: People & Blogs

Tags: amazontransformaniahotel transylvaniacampaign id[158]fatherhooddadicationad councilpsa

Description: What is #Dadication? It's just like dedication, but it means that as a father, you never stop being a dad. There’s no one right way as long as you’re there for your kids, even when it's not so easy. Share your story of #Dadication! About 1 out of every 2 working dads (48%) say they spend too little time with their kids and want to do a better job at parenting. To inspire and support fathers everywhere, The U.S. Department of Health and Human Services’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, and Ad Council have launched a new series of public service advertisements (PSAs), highlighting the diverse experiences of real dads who share a commitment to being there for their kids through parenting highlights and challenges. The campaign hashtag “#Dadication” is part of an ongoing effort to encourage dads to play an active role in their children’s lives. More On Fatherhood Involvement: The Fatherhood Involvement campaign inspires and supports men in their commitment to responsible fatherhood. The PSAs communicate to fathers that their presence is essential to their children's well-being. The campaign also serves as a resource for fathers by providing the information they need to become more involved with their kids at Fatherhood.gov. Subscribe for Ad Council’s latest PSAs: bit.ly/SubscribeAdCouncil The Ad Council is where creativity and causes converge. We bring together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. We’ve created many of the most iconic campaigns in advertising history in order to raise awareness, inspire action and save lives. Visit our website: adcouncil.org Visit Ad Council’s Official Blog: bit.ly/BlogAdCouncil Like us on Facebook: bit.ly/LikeAdCouncil Follow us on Twitter: bit.ly/FollowAdCouncil Follow us on Instagram: bit.ly/PinAdCouncil